Every company with an eye to the future needs to understand millennials. The challenge is that the millennial generation is one of the most difficult demographics for marketers to reach. If they are not watching commercial-less Netflix or browsing posts on Instagram, millennials are snap-chatting, messaging, or engaged in mobile and desktop games. If this audience cannot be reached using traditional print, radio, and TV advertising, how can today’s marketers reach this cherished demographic?
Through our powerful suite of technology products designed to gamify your promotions and a growing network of more than 5 million millennials, BitPlay will help you to not only reach this audience where they spend time, but engage them in a meaningful way that builds a relationship with your brand and drives desired customer behavior.
Integrate gamified promotions into your marketing strategies with our mobile client SDK and SaaS platform
BitPlay’s Engagement Suite is a comprehensive platform of technology products specifically designed to gamify the promotional experience and engage customers in a more compelling way. Banner ads don’t draw in your audience and elicit a response – you need to offer a more engaging experience that speaks to a universal truth: people like to win.
The opportunity to win your products, gift cards, and coupons creates a positive experience with your brand and helps you to drive a desired customer behavior, such as:
An onramp for brands to target gamified promotions to more than 5 million millennials
Gravity Media states that 57% of people aged 18-34 play video games at least three times a week. Millennials are spending lots of time playing mobile and desktop games, and this is where brands need to be to reach this important demographic.
Capitalizing on the explosive popularity of IO games, BitPlay has created the YaZ Game Network comprised of more than 5 million millennial gamers. By offering these people a gamified experience to promote your products, you’ll draw them in and encourage them to develop a lifelong relationship with your brand.