THE MILLENNIAL CHALLENGE

Every company with an eye to the future needs to understand millennials. The challenge is that the millennial generation is one of the most difficult demographics for marketers to reach. If they are not watching commercial-less Netflix or browsing posts on Instagram, millennials are snap-chatting, messaging, or engaged in mobile and desktop games. If this audience cannot be reached using traditional print, radio, and TV advertising, how can today’s marketers reach this cherished demographic?

BITPLAY IS THE ANSWER

Through our powerful suite of technology products designed to gamify your promotions and a growing network of more than 5 million millennials, BitPlay will help you to not only reach this audience where they spend time, but engage them in a meaningful way that builds a relationship with your brand and drives desired customer behavior.

THE YAZ ENGAGEMENT SUITE

Integrate gamified promotions into your marketing strategies with our mobile client SDK and SaaS platform

BitPlay’s Engagement Suite is a comprehensive platform of technology products specifically designed to gamify the promotional experience and engage customers in a more compelling way. Banner ads don’t draw in your audience and elicit a response – you need to offer a more engaging experience that speaks to a universal truth: people like to win.

The opportunity to win your products, gift cards, and coupons creates a positive experience with your brand and helps you to drive a desired customer behavior, such as:

  • increasing foot traffic to retail outlets
  • maximize basket-size and per-visit spending
  • reward loyal customers
  • drive mobile app installs

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GAMIFIED PROMOTIONS

From scratch tickets to interactive puzzles and spin-to-win, you can present customers with fun, new experiences that draw them in.

INCREASE REVENUE

Increase immediate customer spending with coupons and gift cards. Drive traffic to retail and online stores.

BETTER CUSTOMER ENGAGMENT

Give your customers one more reason to engage with you and remain loyal to your brand.

LEAD THE MARKET

Stay ahead and lead the market in the minds of millenials as they become long-term, repeat buyers.

TOTAL FLEXIBILITY

Enhance existing promotions, run contests, offer coupons and gift cards, and reward your best customers with fun and engaging games of chance.

FULLY SELF-SERVICE

Create your own campaigns through our self-service portal, recognize measurable results through real-time conversion reporting and back-end data analysis.

SDK FOR MOBILE APPLICATION

HTML5 technology is easily integrated into your current mobile application, driving better app engagement, retail traffic, and higher customer satisfaction.

LOOK TO THE FUTURE

Whether its chat bots or virtual/augmented reality, BitPlay is your partner in leveraging technology trends to reach new audiences.

THE YAZ GAME NETWORK

An onramp for brands to target gamified promotions to more than 5 million millennials

Gravity Media states that 57% of people aged 18-34 play video games at least three times a week. Millennials are spending lots of time playing mobile and desktop games, and this is where brands need to be to reach this important demographic.

Capitalizing on the explosive popularity of IO games, BitPlay has created the YaZ Game Network comprised of more than 5 million millennial gamers. By offering these people a gamified experience to promote your products, you’ll draw them in and encourage them to develop a lifelong relationship with your brand.

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ATTRACT NEW CUSTOMERS

BitPlay’s huge audience of millennial gamers represent a clear path to increase your customer base.

SURPASS MARKETING OBJECTIVES

Build brand, shape purchasing decisions, and complement existing marketing programs and strategies.

DEPLOY GAMIFIED PROMOTIONS

The same promotions developed using the YaZ Engagment Suite can seemlessly be deployed within the YaZ Game Network.

MEET MILLENNIALS WHERE THEY PLAY

Carry your marketing messages into the worlds where millennials spend hours of their time every day.